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Spotting fake fur becomes harder nowadays since there are new methodes and chemicals used for faux fur to look and feel as close as possible to real fur.
First thing in knowing if an product is made out of real fur or not is looking at the price tag, usually articles made out of real fur are more expensive than the normal faux fur articles.
Of course there can be exceptions in which an article made out of fake fur is as much or more expensive than the natural fur so we hope the next steps will help you determine if that is the case.

Real fur is generally thicker and more softer. If an article, a fur coat for example, is made out of real fur and real leather usually is more heavier.

Most fake furs don’t have the same amount of body or firmness of genuine fur, so you may be able to spot telltale ripples or creases. When judging by photos alone, look for seams that would indicate the pelt size of that animal. If the garment appears to be continuous with no seams at all, it’s most probably fabric, not pelts stitched together.

Some people use the ‘Burn Test’ to differentiate the real fur from faux. Clip off fur from a non-visible area or pluck out the hairs from the coat until you have a generous clump of fibers. Hold a match to the fibers to examine how they burn and smell. It’s preferable you do this in a closed area so you can determine the odor. Synthetic fibers will alight easily and burn down very rapidly. When burned, faux fur will usually melt into a clump or ball and if there’s any odor, it will smell artificial like plastic. However, genuine fur gives off that distinctive burnt hair odor.